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Blueberry – from bottom to top

Our beginnings related to blueberry go way back 14 years ago, to 2006, when almost no one in Serbia knew what does a blueberry fruit even look, and yet taste like. The idea of growing a cultivated, highly-bushy blueberry in this region was born with the need to satisfy the needy European market with this blue gold in June.

From the initial idea, the first experimental plantations, development and defining of the new technology for production, choosing the right assortment that will satisfy the tastes of everyone who are included in the chain, from suppliers to exporters, merchants, and consumers from all over Europe, primarily from the Netherlands, has been more than 7 years.

It was the only way to approach this expensive production process – reduce the risks to a minimum, as much as possible.

Blueberry – from bottom to top

Our beginnings related to blueberry go way back 14 years ago, to 2006, when almost no one in Serbia knew what does a blueberry fruit even look, and yet taste like. The idea of growing a cultivated, highly-bushy blueberry in this region was born with the need to satisfy the needy European market with this blue gold in June.

From the initial idea, the first experimental plantations, development and defining of the new technology for production, choosing the right assortment that will satisfy the tastes of everyone who are included in the chain, from suppliers to exporters, merchants, and consumers from all over Europe, primarily from the Netherlands, has been more than 7 years.

It was the only way to approach this expensive production process – reduce the risks to a minimum, as much as possible.

Proven and reliable SmartFresh™ ProTabs technology

SmartFresh™ ProTabs is a mean from the group of growth regulators, designed to protect the plants, which works by inhibiting different ethylene effects on herbal products. It is meant only to be used in chambers for keeping fruits and vegetables.

Its application is done nearly after the fruit harvest, which is a maximum of 7 days from the fruit’s first entry in the chamber. The condition for a successful application is for the fruit to be in the right maturity phase (checked with an iodine-starch test), as well as having well-sealed chambers, during the application time, as well as before, during the chamber filling.

Thanks to the SmartFresh Quality System, fruits last longer and have a fresh look.
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Proven and reliable SmartFresh™ ProTabs technology

SmartFresh™ ProTabs is a mean from the group of growth regulators, designed to protect the plants, which works by inhibiting different ethylene effects on herbal products. It is meant only to be used in chambers for keeping fruits and vegetables.

Its application is done nearly after the fruit harvest, which is a maximum of 7 days from the fruit’s first entry in the chamber. The condition for a successful application is for the fruit to be in the right maturity phase (checked with an iodine-starch test), as well as having well-sealed chambers, during the application time, as well as before, during the chamber filling.

Thanks to the SmartFresh Quality System, fruits last longer and have a fresh look.
READ MORE

FreshCloud™ Storage Insights

FreshCloud™ Storage Insights is a technology that completes the already known tracking methods for apple stored in a different type of cold storage.

This technology is based on taking an air sample from the chamber, measuring volatile compounds from the atmosphere of the cold chambers, during the storage season.

FreshCloud™ Storage Insights is used in chambers with the normal level of controlled atmosphere. In the chambers where there is apple treated or untreated with SmartFresh™ ProTab, as well as an apple from organic and conventional production.
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